I chose to monitor Lululemon Athletica on Facebook for the past week. I went on about 4 times throughout the week and read all the way back to the beginning of January.
My perception of Lululemon has always been that they are a very high-class yoga wear company. I have made many purchases from there and have always noticed that the customer service is impeccable and the employees really take a genuine interest in their cliental.
As I followed Lulu on Facebook, I came to realize that employees of Lulu lemon and their followers are all very enthusiastic about not only Lulu clothing, but also yoga, and a healthy lifestyle. Positive thinking is also very prominent in the posts and blogs associated with Lulu Lemon.
Some of the most interesting things I found out are:
- - Most locations do yoga and healthy living classes
- - They have events in store to promote their brand
- - They offer personal help to clients
- - They post all their new products online
- - There’s a huge fan-base and all the feedback I saw was very positive.
- - They have a blog on their website
- - Manifesto – positive messages/encouragement
- - They are involved in organizations such as marathons, worldwide.
- - They have a page for their top rated products.
- - Each store has its own personal community calendar for events and classes
- - They are associated with iPhone and suggest applications on Facebook.
- - They offer music playlists on their Facebook page
- - They have tutorials on how to set up a yoga studio
- - They want to help boost values and reignite goals in their cliental
After seeing all these awesome, positive things that Lulu does, I support the brand so much more. I even “liked” them on Facebook. Their products are extremely expensive but I’ve come to realize that may be due to the fact that they are selling a complete lifestyle. They promote health and wellbeing and I think that they are a positive brand that I will continue to follow just due to their positive outlook and positive feedback.
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