Guerilla Marketing

Guerilla Marketing is a really inexpensive but exciting way to gain brand awareness. Usually it happens in bigger cities with a dense population so that the campaign doesn't go completely unnoticed. 

Living in Ottawa hasn't been the best for experiencing guerilla marketing. I actually don't think I've ever seen any around here and I've been living in Ottawa my whole life. I guess some radio promotions where moving around the city looking for artifacts like the lost "T" for Hot 89.9 could be considered Guerilla Marketing. That's about as exciting as it gets here in Ottawa. 

Now on to the fun part! I have a ton of guerilla marketing that I think have been really well executed and I'll share links to them all now.

http://weburbanist.com/2010/08/28/guerrilla-takeover-activists-replace-ads-with-art/

Toronto's Street Advertising Takeover (TOSAT) was responsible for this. They plastered 41 illegal advertising pillars and 20 10′-by-20′ billboards with 85 prints by a variety of artists, from graffiti-style urban art to whimsical drawings of birds.

http://weburbanist.com/2010/08/24/bus-artbus-art-transportation-with-style/

Everyone loves cool bus ads. 

German condom manufacturers Condomi promoted the “Ultra Thin” line with this print and outdoor advertisement showing a condom-shaped bubble. The Bubble was developed at DRAFTFCB Kobza in Wien, Austria. The “Condom Mob” had 230 people in a condom against AIDS.

Beheaded Santa: The slogan is “Don’t cut a dream.” It's against the decrease in advertising investments during the economic crisis. "Creativity is that extra bit of magic that can turn communication into a dream. And there is no crisis that can justify the killing of a dream."

And here is a link to some more cool guerilla examples: http://weburbanist.com/2009/05/31/13-more-extremely-effective-guerrilla-marketing-stunts/




I agree with the sentiment expressed in Urban Spam. Too much of a good thing turns it into a bad thing, no matter what. I think that creative advertising is a great way to engage the audience but if they can't even see your piece in the sea of others, then its really not going to be impressing anyone. The more people are forced into living with advertising in every aspect of their lives, the more they will begin to resent the lack of privacy and resist the ads.